PEGGY MIARS

Statement of Candidacy

I am excited to stand for another term on the IFOAM – Organics International World Board. I’ve brought a fresh perspective to World Board discussions and decisions. I believe it’s important to maintain continuity on the World Board, and ask for your support.

I served on the steering committee that worked for 18 months to launch IFOAM North America, and I chaired the group’s first General Assembly. Forming IFOAM North America was important to IFOAM – Organics International and to North America. I was appointed by the IFOAM World Board to the International Organic Accreditation Service (IOAS) Board of Directors, a position that I would like to continue.

I’ve worked in the organic industry covering the entire value chain. I started in 1996 at a natural and organic grocery store and witnessed the introduction and implementation of the U.S. National Organic Program (NOP) standards. I was Marketing Director for a Whole Foods Market outlet and Consumer Marketing Manager for Earthbound Farm, North America’s largest organic produce brand. I then became Executive Director/CEO of California Certified Organic Farmers (CCOF), one of the oldest and largest organic certification agents in North America. That brought me to my current position as Executive Director/CEO of the Organic Materials Review Institute (OMRI). During my six years at CCOF, the organization grew from 14 employees to nearly 40. I have also led OMRI during a period of tremendous growth, expanding from 17 employees in 2010 to over 50 employees today.

My strengths are in NGO management, leadership, fiscal accountability and developing collaborations. I believe that my skills and experience in the organic industry are assets to IFOAM – Organics International. I regularly work with OMRI’s Board of Directors, staff and stakeholders to uphold the integrity of organics in North America and the world. I participate in semi-annual meetings of the National Organic Coalition and the National Organic Standards Board (NOSB), the advisory group to the NOP. I am knowledgeable about the U.S. and Canadian organic standards as well as the regulatory structures and key actors in both countries. I have begun to develop relationships in Mexico now that they have implemented their organic standards.

I regularly report back to North American stakeholders and bring North American concerns to the IFOAM World Board. As an Executive Director in the organic industry myself for the last 13 years, I have a keen understanding of what is needed to lead an organization, including a membership organization.

I’ve been an organic consumer for nearly 30 years and an organic professional for more than 20 years. Organic is my life! I am a strong advocate for NGOs, having served as a board member, volunteer and employee. I am pleased that IFOAM – Organics International has made resource development a priority; it is an area of interest for me.

If re-elected, I am prepared to serve IFOAM – Organics International on the Executive Board. I commit to working on behalf of all IFOAM members and to upholding the integrity of organic products.


Peggy Miars
Executive Director/CEO
Organic Materials Review Institute (OMRI)
Eugene, Oregon
United States of America


Background of Candidate/ Resume

SUMMARY

− More than 20 years of management experience with an emphasis in nonprofit leadership
− Extensive knowledge about, and contacts within, the organic industry
− Experience working effectively with government agencies and non-governmental organizations (NGOs)
− Proven expertise in fiscal accountability, communications, marketing, management and administration
− Proficient in networking, public speaking, and developing alliances with stakeholders
− Highly regarded for ethical judgment and actions
− Experienced in strategic planning, implementation, and analysis


ORGANIC EXPERIENCE

ORGANIC MATERIALS REVIEW INSTITUTE (OMRI), Eugene, Oregon

Executive Director/CEO              2010 – present

Leader for all aspects of a nonprofit research institute, including programs, finances, contracts and leases, human resources, legal, office management, facilities, and board and committee support. Communicate and interact with clients, industry stakeholders, regulatory bodies, media and the public.

CALIFORNIA CERTIFIED ORGANIC FARMERS (CCOF), Santa Cruz, California

Executive Director/CEO             2004 – 2010

Led a rapidly growing nonprofit with two subsidiaries, including programs, member services, advocacy, finances, contracts and leases, human resources, legal, office management, facilities, and board and committee support. Responsible for communication with membership as well as outside stakeholders, media and the public.

EARTHBOUND FARM, Carmel, California

Consumer Marketing Manager   2000 – 2003

Managed all aspects of consumer marketing for North America’s largest organic produce brand, including national and local advertising, media relations, public relations and promotions. Managed corporate donations and sponsorships.

WHOLE FOODS MARKET, Monterey, California (Formerly GRANARY MARKET, Pacific Grove, CA)

Marketing Director                      1996 – 1998

Managed marketing and community relations for a local natural foods store. Assisted in the merger and transition to a new, larger store. Grand opening marketing activities resulted in record-setting opening day and opening week sales in the region.

EDUCATION

Bachelor of Business Administration, Marketing Major, General Business Minor
Western Michigan University, Kalamazoo, Michigan

International Organic Inspectors Association (IOIA) Training: Crop Inspection Training (2007), Inspection Workshop (2012), Canadian Organic Regulations (2014) and NOP Standards Update (2014)


RELEVANT VOLUNTEER EXPERIENCE

IFOAM – Organics International

− Member of the World Board, 2014 – present

International Organic Accreditation Service (IOAS)

− Member of the Board of Directors, 2015 – present

IFOAM North America

− Chair of Inaugural General Assembly, 2016
− Member of Steering Committee, 2015-2016

CCOF Certification Services, LLC

− Chair of Management Committee governing a USDA accredited organic certifying agent, 2004 – 2011

California Polytechnic State University; Center for Agriculture, Food & Environmental Studies

− Advisory Board in the Center for Sustainability, 2005 - 2010

California Climate and Agriculture Network (CalCAN)

− Executive Committee, 2008 – 2010