Join the Honest Food Campaign
On World Food Day, 16 October 2019, IFOAM - Organics International will launch Honest Food, a campaign aiming to inspire citizens to make better food choices by highlighting the benefits of organic, local, seasonal and fair food on people and the planet. We ask you to join us in making this campaign a success!
We live in a world where food is messed around with. It’s produced using harmful chemicals that damage our health, wildlife and the environment. It’s packed in plastic and unnecessarily transported around the world.
But things are changing. And so is the way we eat. More and more people are choosing Honest Food.
Honest Food is food with nothing to hide. And it’s an easy way to do good. It’s grown in harmony with nature. It pays farmers a fair price. It’s simple, straightforward food you can trust. It’s better for you, the farmer and the planet.
How to Join Honest Food
In time for the launch, IFOAM - Organics International will make a toolkit available on the Honest Food website with ready-made social media materials in English.
- Go to the website and download the materials you want to share with your audience.
- Request access to the original design files so that you can localize the content e.g. translate messages and use different images. This video shows how the toolkit can be used.
- Share your own content using #eathonest to highlight the reasons why we need to produce and consume responsibly and sustainably e.g. farmer stories, studies highlighting benefits of organic, sustainable farming etc.
If you would like to learn more about the campaign and see sample messages, please send a mail to firstname.lastname@example.org.