Organic Takes Over the Barcelona Metro: "Elige Bio" Campaign Launches
IFOAM – Organics International is pleased to support the launch of Elige Bio ("Choose Organic")—an impactful awareness campaign from our media partner Bio Eco Actual, in collaboration with organic pioneer Sol Natural.
From April to September 2025, travellers in Barcelona’s bustling Plaça Catalunya Metro station (Line 1)—which sees more than 700,000 commuters monthly—will be greeted by a striking series of informative panels on the stairways, calling attention to the values and benefits of organic food.
The campaign’s core message is clear:
Organic is made with love—and zero tricks.
Through bold visuals and powerful messages, Elige Bio invites the public to reflect on their food choices and the broader impact of organic agriculture. Themes range from GMO-free food, to clean ingredients, to the environmental benefits of organic farming—all grounded in the EU Organic Regulations.
We are thrilled to see organic stepping into the spotlight in such a high-traffic public space, making this movement more visible—and accessible—than ever.
Bio Eco Actual is a free printed and digital media outlet providing information for consumers, producers, distributors, and retailers in the organic production sector. For more information, visit www.bioecoactual.com
Founded in 1992 in Vilassar de Mar (Barcelona), Sol Natural has a mission to offer high-quality, sustainable, organic, and locally sourced food. With over 30 years of experience and maintaining its family business spirit, it currently distributes more than 1,400 organic products, including gluten-free, lactose-free, vegan, and no-added-sugar options suitable for all households, individuals, circumstances, and lifestyles.
For more information, visit www.solnatural.bio